With your website’s success on the line, speed can’t be ignored.

If you don’t maintain decent website performance, your site’s visibility on Search Engine Results Pages (SERPs) may decrease, leading to lower traffic levels. Site speed is now a Google ranking factor for both desktop and mobile sites. What’s more, website speed not only influences whether users stay on your site and convert it also affects whether or not they can find it in the first place. Plus, just 100 milliseconds of extra loading time can cause a 7% drop in conversion rates.Įven fractions of a second count, so optimizing your site’s performance as fully as you can is crucial. To be more specific, studies show that an additional two seconds of loading time can increase your site’s bounce rate by 103%. You’ll likely see higher page abandonment and bounce rates as well. This matters because any time your UX takes a hit, so does your conversion rate. When pages take longer than expected to load, it negatively impacts your site’s User Experience (UX). These days, users expect websites to be fast.

Choose Your Plan Why Your Website’s Loading Speed Matters

Why is super sume pro is taking so long